SVA MFA IXD X Johnson & Johnson


Product Design & Strategy · 2021


Toogether is a project sponsored by Johnson & Johnson. My team designed a mobile app for companies to motivate their employees to manage chronic pain by building supportive communities and turning care routines into fun daily activities.

Watch Final Presentation

Achievement: Winner of Strategic Innovation in Product/Service Design Case 2021

My Contributions

  • Built design strategy and conceptualized new user behaviors.
  • Created interactive mockups with ProtoPie.
  • Pitched the design to our sponsor and produced a product concept video.


15 Weeks

My Role

Product Designer


3 Product Designers
(Young Kim, Yazhen Zhang)


Adobe After Effects

Define the problem

Chronic pain severely impacts both individuals and businesses

We started with general research on chronic pain. Through desk research, we found that work-related chronic pain caused severe issues these years.


American workers suffer from
chronic pain every year


annual costs of chronic pain due to loss of productivity in the U.S.

We sensed great business opportunities in this area and decided to target on U.S. workers who have chronic pain. Below is our updated challenge statement.

challenge: How might we help workers in the U.S. who have chronic pain complete their care routine

User Interview Findings

What we learned from users?

  • Instead of feeling anxious about their chronic pain, most people have been used to their pain after years.
  • Most of them know the right ways of managing their pain (doing physical exercises, taking breaks frequently while working, having physical therapy regularly, etc.), but they lack motivation, especially when they are busy.
  • A supportive atmosphere at work and accountability partners are helpful for chronic pain management.
quotes of interviewees that reflect interview summary

Expert Interview

Current challenges of corporate wellness programs


We interviewed three experts to understand the challenges faced by workplace wellness programs and identified opportunities in the market. Here's what we learned from them.

  • More companies are welling to adopt wellness programs.
  • While most mid-to-large companies provide wellness programs to their employees, engagement in those programs is lower than 25%. Internal marketing is the biggest challenge even for Johnson & Johnson, the leader of workplace wellness.
  • Reduction in sick leaves is the key measure of program success.

Design Principles

Developing three design principles

Based on our research findings, we developed three design principles to guide us through the design process. We believed that, by following the principles, we would create solutions that meet both user and business needs.

design principles

Design Strategy

Changing user behaviors by increasing motivation and feasibility

People usually don't take their chronic pain seriously until it gets unbearable. After they begin to develop healthy habits, their motivation goes up and down, keeping them from sticking to the care routine. When their pain improves, their motivation decreases, and they abandon the healthy routine.

How do we change user behavior? Higher motivation and higher feasibility lead to the success of behavior change. We aim to help users maintain high motivation through social and financial incentives and lower the activation threshold by increasing the feasibility of care routines.

user behavior before and after


Applying monetary incentives and accountability groups

We came up with some solutions individually and came together to synthesize them into four ideas. To determine which direction to move forward with, we mapped them to a 2x2 matrix to see which one would be easy to scale up and have a low cost in comparison. The idea we chose was to increase users' motivation by gamifying their tedious care routines.


Our solution is a combination of monetary incentives and accountability groups. Specifically, based on chronic pain conditions, users join different accountability groups and take on corresponding challenges to complete daily health activities with their colleagues. Each challenge lasts for 2-4 weeks. They bet tokens when they join a group and earn back the bet if they complete the challenge

monetary incentives and accountability groups

User journey

5Es user journey map

We created a 5Es journey map (entice, enter, engage, exit, and extend) to specify users' goals, actions and feelings at different stages of their experience.

user journey map

User testing

Early testing with storyboards

We created a storyboard and presented it to four users to check if our solution appealed to them. They expressed disapproval of having employees bet their own money to join challenges and expected employers to pay more for employees' wellness. They were also concerned about privacy. Therefore, we decided to have employers pay their employees tokens to join challenges (employers would be willing to pay more as long as the ROI is positive) and anonymize users in community forums.



User flow

user flow


Style Guide

style guide

Final output

Hi-fi prototypes


Easily log in with SSO and fill in basic information about your chronic pain condition. Receive tokens from your company monthly.

Bet tokens to join challenge

Find challenges that suit you and bet tokens to join them.

Complete challenge and receive rewards

Take daily tasks and verify your completion. If you complete a challenge, you earn back the tokens and redeem them for real money.

Help each other on the community forum

Share your experience and ask advice from your peers anonymously.

Next steps

How to measure success

If the product were to be launched, we hoped to measure the success based on the participation rate, challenge completion rate, reduction in sick leave, and net promotor score. Those factors would be the direct indicators of how well our product achieved user and business goals.

success measure


Learn from users and stay objective

The design process was a learning process. From knowing nothing about chronic pain to becoming more knowledgeable than the average, I constantly learned from online resources, people who manage chronic pain, and experts of wellness programs.

"Don't fall in love with your first design." I heard this advice many times, but putting it into action was harder than I thought. We had disagreements sometimes when deciding on design solutions. It was hard to abandon our own ideas. Eventually, we settled our arguments by testing concepts with users and researching. It was vital to stay objective and design with users instead of letting self-consciousness drive the design process.