Dynamic Follow-Up Suggestion
UX Design · 2024
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Overview
Chegg, a leading higher-education study tool with millions of subscribers, provides resources like homework help, exam preparation, and writing tools. With the rise of generative AI in 2023, Chegg revamped its core Q&A product to leverage AI for enhanced solution generation and personalized study help.
One key challenge in the AI-powered conversational learning experience was the low engagement in asking follow-up questions. As the sole UX designer for this project, I introduced a new feature that successfully encouraged students to ask follow-ups, resulting in measurable improvements in engagement.
My Contributions
- Designed the Dynamic Follow-Up Suggestion feature, resulting in a 4.67% increase in number of subscribers who ask follow-up questions.
- Significantly improved the information hierarchy of the AI-powered chat experience to accommodate new functionalities seamlessly. Orchestrated user interviews and usability testing to inform design decisions.
- Developed interactive prototypes to effectively showcase the experience and communicate its value to cross-functional stakeholders.
Duration
11 Weeks
My Role
UX Designer
UX Researcher
Team
UX Designer (Me)
UX Content Designer
Product Manager
Learning Science Designer
Tools
Figma
FigJam
UserTesting.com
Confluence
