Dynamic Follow-Up Suggestion
UX Design · 2024
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Overview
Chegg, a leading higher-education platform with millions of subscribers, revamped its Q&A product in 2023 to leverage generative AI for personalized study help. One key challenge in the AI-powered conversational learning experience was the low engagement in asking follow-up questions. As the sole UX designer, I introduced a feature that significantly improved engagement metrics.
My Contributions
- Led the design of a new feature, resulting in a 4.67% increase in number of subscribers who ask follow-up questions.
- Improved the information hierarchy to accommodate new functionalities seamlessly. Orchestrated user interviews and usability testing to inform design decisions.
Duration
11 Weeks
My Role
Sole UX Designer
UX Researcher
Team
UX Designer (Me)
UX Content Designer
Product Manager
ML and Software Engineers
Learning Science Designer
Tools
Figma
FigJam
UserTesting.com
Confluence
Outcome
4.67%
Increase in subscribers who ask follow-ups
3.93%
Increase in follow-ups per subscriber
